#Every door direct mail usps zip

EDDM makes sure that your message is heard everywhere without the need to invest time, effort and capital generating leads and building mailing lists. You do the math! Leads are already generatedīuilding a mailing list of qualified leads can be a huge undertaking that slowly erodes your marketing budget with (let’s face it) questionable success rates. EDDM postage, however, is just $0.18 per piece. But these costs will still add up when you’re sending high volumes. Standard postcard postage will cost $0.35 per piece to send and commercial first-class postcard postage is a little cheaper at $0.26. It goes without saying that EDDM can result in savings on marketing when compared to sending pieces out more traditionally. Let’s take a look at why using EDDM might benefit your business: Cost savings It ensures that everyone within the targeted area has reasonable access to your business and a likelihood of using it. It is especially beneficial to local businesses.

If your product has mass appeal and isn’t limited to a very narrow demographic or use case, it can provide you with blanket coverage of the area of your choice, giving you an outstanding opportunity to make your call to action heard. Why is EDDM Beneficial for Businesses like YoursĮDDM is cheaper than mailing to targeted lists as long as you stick to the USPS guidelines and weight limits. Mailings can be dropped off at any large USPS center and they will take care of the logistics for you. Postage rates for marketing flats of 3.3 oz. However, business accounts will require postage permits.

#Every door direct mail usps zip

With EDDM Business, you can send over 5,000 pieces per day, per five-digit ZIP code. Just drop your materials at the post office and let them take care of the rest! EDDM BusinessĮDDM Business is better suited for larger companies that send high volumes of mass mailings every day. Anyone with a USPS account can use it and you can either pay online or at the post office.

or less only cost around $0.18 per piece to mail. No postage permit is required, and postage rates for marketing flats with a weight of 3.3 oz. EDDM Retail allows businesses to mail up to 5,000 pieces (minimum 200 pieces) per day, per ZIP code. This is the most commonly used choice for local businesses and can be an extremely cost-effective way of making your brand visible on a local scale. Let’s take a moment to look at the distinction between the two. (Recommended Read: A New Era of Direct Mail: Why Targeting is Important)ĮDDM is divided into two broad categories- EDDM Retail and EDDM Business. You can choose whether you only want to target only residential addresses or residential and business addresses, depending on your target market. It all depends on who you’re trying to target and what your budget is. You can send your direct mail campaigns all over the country if you want. That’s not to say that your direct mail campaigns have to be local. What is Every Door Direct Mail?ĮDDM is a service provided by the United States Postal Service which allows you to deliver marketing materials to every mailbox in a defined geographic area. Here we’ll look at the potential benefits of this service and how your business can leverage it for maximum impact. Sending marketing materials is now easier than ever by utilizing Every Door Direct Mail (EDDM).īy leveraging EDDM you can ensure that your voice is heard by a broad audience. (Recommended Read: Direct Mail Statistics That Prove it Works)ĭirect Mail, however, can allow you to make a positive impression with high quality printed materials and stand out from the crowd. Today’s consumers have become so accustomed to brands trying to engage with them in the digital realm that they have grown adept at tuning out the messages that hit their inbox and ads on social media. You can start to build positive associations and establish yourself as an organization that they can rely on when they need your products or services.Īlthough digital marketing is important to use in this day and age, your prospects also have mailboxes that they regularly check. The greater your visibility, the more opportunities you have to make an impression with your brand. Whatever the nature of your business or your target audience is you know that visibility is the key to success.